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Conversion & Performance
Your site works. It just doesn't work hard enough.
Conversion, performance, and accessibility optimisation for B2B sites that need to do more than they currently do.
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Trusted by more than 150 B2B scale-ups in 17 countries
Three ways your site could be working harder.
Site speed
Conversion optimisation
Accessibility & compliance
Optimisation for AI search visibility
AI Search Optimisation sits alongside this work, focused on how your site shows up when buyers search Google or ask AI tools.
Two decades of CRO, in one structured method.
See what conversion rate is costing you.
Find the leaks. Then plug them.
You get a prioritised fix list ordered by effort and value, back with you in five working days.
Slow sites lose conversions. Now they lose AI visibility too.
Every second your site takes to load costs you conversions and rankings. And now it costs you AI visibility.
AI engines pick fast sites first. Slow ones get skipped.We run the tools, interpret the results, and ship the fixes.
Free Speed Check. Real fix list, not a tool dump.
Most speed reports are a screenshot of PageSpeed Insights and a list of warnings nobody knows how to fix. Ours isn't.
We run your site through the tools, interpret what the scores actually mean for your conversion rate and AI visibility, then send back a prioritised fix list ordered by effort and value. Back with you in two working days.
If you want us to ship the fixes, we will. If you want to hand the list to your own team, that works too.
Your site needs to be accessible. The law just made it official.
Compliance is no longer optional. The European Accessibility Act (EAA) came into force in June 2025, and most B2B sites still fail it.
They also shut out the 1 in 6 people who'd otherwise struggle to use them.*
*The W3C, who write the rules of the web, defines accessibility across four categories: sight, hearing, movement, and cognitive ability. Globally: 2.2 billion people have a vision impairment (WHO, 2026). 430 million have disabling hearing loss (WHO). Source: who.int, w3.org.
Accessibility, done properly.
Most accessibility audits are tool dumps with no follow-through. Ours aren't.
We do the manual work that tools can't:
- Keyboard navigation testing
- Screen reader testing
- Full WCAG 2.2 AA review
- Fix list, ordered by effort and value
- Draft accessibility statement included
Scoped to your site, your audience, and your level of legal exposure. We can ship the fixes too.
Integrate...almost anything
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"Paddle is a team of TOP tier talent. We’d be nowhere without them."
"The project Paddle created and delivered for me was outstanding. They built a website from scratch with a community embedded on the backend, based entirely on ideas that had only existed in my head. I couldn’t recommend them highly enough."
from idea to funding
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"Very happy with Paddle and the ongoing support they provide in creating and maintaining our website on Webflow."
"In a fast-paced emerging tech industry I need a web partner that's agile, thorough and reactive. I always get a support and this is invaluable."
continuous partnership
attendees reached annually
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"I would like to express my gratitude for the stellar work you've done so far."
"Our first project together has produced a fantastic new homepage. Updates were made rapidly and there was never a sense of anything being a problem."
within 12 months of launch
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"Paddle squeezed in the maximum amount possible within this time (which is unusual for an agency) and were clear from the get go regarding how long each task would take so I can prioritise."
edit turnaround
"Is a pleasure & fun to work with, and delivers until you're satisfied with the results, go for Paddle Creative!"
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"We needed to migrate our website from Laravel to Webflow. The migration went very smoothly and the post project support was invaluable."
complete migration to Webflow
Your site can do more. We make it.
Whether the gains are in conversion, speed, accessibility, or all three, we find what's holding the site back and ship the fixes. Most clients see meaningful results within their first month.
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