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Overview
Global Expat Pay helps global businesses manage complex expat payroll and compliance. But their offer was hard to explain, especially to decision-makers outside HR and finance.
We partnered on a full SEO-led redesign to simplify their message, humanise the brand, and build a Webflow site that converts.
That included a custom Global Mobility Savings Calculator web app lead genration tool. We also created custom designs and custom Lottie animations to support the messaging and content we created.
This was developed in Webflow and integrated with Hubspot, to position their value with clarity and impact.
Global mobility leader with world-class lead-generation website
The new site gives Global Expat Pay a clear story, a distinct market position, and a custom calculator tool that generates quality leads. The feedback from stakeholders has been strong, and the web app is now central to their marketing.
It’s not just a better website, it’s a sales tool with purpose. Leads now come pre-qualified and there is an easy-to-understand value proposition.
The new site also hosts a new 'Events' section to allow Global Expat Pay to attract new customers and showcase their authority and expertise in the sector.
What we did
Animation
Hubspot Integration
Integrations
Landing Pages
SEO & AI Search Optimisation
Web Design
Webflow Development
Webflow Maintenance
WordPress to Webflow Migration
Mike Hibberd
Founder and CEO
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