Product Marketing Alliance Webflow Project by Paddle Creative

Overview

Product Marketing Alliance, a global product marketing powerhouse, wanted to create a new learning management system (LMS) inside Webflow. This required a custom build and pushed Webflow to its limits.

Our scope was comprehensive, encompassing the entire LMS creation process. From the marketing landing page to customer sign-up, payment integration with Stripe, and the actual course navigation, we handled it all with precision and expertise.

Following the initial build process, the client wanted to migrate other business websites, including their global events sites, from the Ghost platform to Webflow.

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The outcome

Five global websites migrated to Webflow and, a bespoke LMS

The bespoke LMS enables Product Marketing Alliance to gain new customers and take them through courses created by the business. Clients sign up via a custom, API-driven multi-currency payment platform, integrated with Stripe.

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For their Events sites, over 200 events needed migrating. We created an Airtable database, to sync and manage their whole database. We then connected their Airtable events database to the Webflow CMS across five different websites, using API connectors. The business can now updated events in a click and it syncs across five different websites instantly, simplifying managing their events and marketing efforts.