
AI Search Optimisation
Your competitors are showing up in AI search. Are you?
ChatGPT, Perplexity, Gemini - your next customer is already asking them questions. We make sure your brand is part of the answer.

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Trusted by more than 150 companies in 17 countries
"Very happy with Paddle and the ongoing support they provide in creating and maintaining our website on Webflow. I've worked mainly with Bogdan for the past year and I only have good things to say."
"Paddle is a team of TOP tier talent. We’d be nowhere without them. I could not recommend them enough for projects big or small — their attention to detail, speed and care for your work goes a long way. I’d give them 10 stars if I could!"
"I would like to express my gratitude for the stellar work you've done so far.
Thank you once again for your diligent efforts on this project. I look forward to our continued collaboration."
"I just wanted to say a big thank you from the team here. You have all been great to work with on this important project for us.
You have partnered with us and always gone the extra mile to support requests and adjustments. Importantly, you have provided your insights and experience which has made the decision making easier for our team."
Google isn't the only search engine anymore. Act like it.
ChatGPT processes over 2 billion searches a day. Perplexity. Gemini. Claude. Your buyers are asking AI tools who to trust and getting a confident answer back.
And it's getting worse while you wait.

Not sure where you stand? Get a custom AI-Readiness Audit.
£750. One-off audit.
Is your site AI-ready?
Speed, accessibility, schema markup and crawlability. The technical foundations AI models rely on to read, understand and trust your site.
What are AI tools saying about you?
We check what ChatGPT, Perplexity and Gemini are actually saying about your brand right now. Accurate, missing, or giving your competitors the spotlight.
Where are the gaps?
A prioritised report with a clear action plan. We tell you exactly what to fix and in what order. Quick wins first.
Three things that get you found.
Technical
The foundation everything else is built on. We make sure your site is structured in a way AI models can actually read, trust and cite.
That means schema markup, llms.txt, accessibility fixes, page speed and crawlability. Ongoing, not a one-time job.
Because your site changes and so does AI.

Content
AI tools cite sources they understand.
We create and optimise content specifically built for that, answer-style pages, FAQs, glossary entries and existing pages restructured so they're clear, direct and citable.
Written collaboratively with you, so it sounds like your brand.

Off-site
What's on your site is only half the picture. We build your presence where AI looks beyond it.
Review platforms, industry directories, forums and community spaces where your buyers hang out.
More mentions in the right places means more reasons for AI to recommend you.

Pricing plans
Pick the level that fits where you want to get to.
All plans are monthly. No long-term contracts.
Simple from day one.
Book the audit
We start with a one-off deep dive into your site and brand presence. You get a prioritised report back within five working days.
Review the findings
We walk you through the report together. What's working, what isn't, and where the biggest opportunities are.
Choose your plan
Pick a retainer tier that fits where you are right now. Your £750 audit fee comes off the first month.
We get to work
Each month we deliver across technical, content and off-site. Guided by your goals, your industry and what's moving in AI search.
Track your progress
A clear monthly report showing what was delivered and how your AI visibility is developing. No vanity metrics. Just the stuff that matters.
Your competitors are already doing this.
AI search isn't coming. It's here. Every month without a strategy is a month your competitors are building visibility you'll have to claw back later.





Questions we get asked
AI visibility builds over time rather than overnight. Here's a rough guide to what to expect:
- Weeks 1–4: Technical fixes implemented. Your site becomes properly readable and trustworthy to AI crawlers.
- Months 2–3: New content indexed and starting to appear in AI-generated responses.
- Months 3–6: Off-site presence strengthens. Brand mentions and citations begin to compound.
The honest answer is that it depends on your starting point. If your technical foundations are in poor shape, there's more ground to cover first. The audit tells us exactly where you are before we begin.
Not strictly. But it gives us a much clearer starting point and means month one isn't spent guessing where to focus.
The audit covers:
- Technical foundations — schema, accessibility, page speed, crawlability
- AI visibility snapshot — what the major AI tools are saying about you today
- Content gaps — what's missing and what needs restructuring
- Off-site presence — where your brand appears and where it doesn't
The fee is credited against your first retainer month, so for most clients it's a straightforward decision.
They're related but not the same. Traditional SEO is built around ranking on Google. AI search optimisation is built around being cited, recommended and trusted by AI tools. The two overlap in places, good content and a technically sound site help both. But AI search has its own requirements:
- Structured data and schema markup so AI can understand your content
- llms.txt so AI models know who you are and what you do
- Answer-style content written to be quoted directly
- Off-site mentions across sources AI tools are trained to trust
Think of SEO as the foundation. AI search optimisation is the next layer.
We keep it as light as possible on your end. Typically:
- Our initial setup will cover access, brand discovery, agreeing dos and do nots.
- A 20–30 minute brief call or written input at the start of each month to inform the content pieces
- Sign-off on content before it goes live
- Access to your Webflow site and any relevant review platform accounts
- A contact who can answer brand and product questions when needed
That's it. We handle everything else.
We work across a wide range of industries. We work with businesses of many sizes, from startups and scaleups to established. The principles of AI search optimisation apply broadly.
That said, we're selective about the sectors we work with. We only take on clients whose work we can get behind. If a company's product or purpose doesn't sit right with our values, we'll say so honestly rather than take the money. Life's too short, and so is your marketing budget to spend it with an agency that isn't genuinely invested in your success.
We focus on the platforms where AI-assisted discovery is happening at scale right now:
- ChatGPT - the largest AI search platform by volume
- Perplexity - growing fast as a research and discovery tool
- Gemini - Google's AI layer, increasingly present in search results
- Claude - quickly becoming a favourite and at points the fastest growing
- Google AI Overviews - appearing at the top of traditional search results
As the landscape evolves, so does our focus. What works today will shift, and we stay on top of it so you don't have to.
AI is moving at insane speed. In order to keep up we conduct ongoing internal training and hold monthly 'Tech Talks' where we discuss new tech, the impact and use cases.
Yes. No long-term contracts, no awkward exit clauses. Monthly rolling. We'd rather earn your business every month than lock you in and coast.
AI search optimisation (also called AEO or GEO) is the process of making your brand visible in AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews.
Instead of ranking pages, AI systems generate answers by selecting trusted sources. AI optimisation ensures your site and brand are structured so these systems can read, understand and cite your content.














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