Things to Consider While Hiring a Webflow Agency

1. Introduction

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Webflow has changed the game in website development. Unlike traditional coding-heavy platforms, Webflow empowers businesses to build sleek, responsive, and visually stunning websites with a no-code/low-code approach. It’s perfect for companies that want a beautiful, high-performing site—without relying on developers for every small update.

But here’s the catch: just because Webflow is a powerful tool doesn’t mean anyone can use it effectively. A poorly designed Webflow site can slow down your business, hurt your SEO, and drive visitors away.

That’s where hiring a Webflow agency comes in. A good agency doesn’t just create a pretty website—they ensure it’s fast, optimized for search engines, easy to scale, and built to convert visitors into customers.

For example, If you're a SaaS company, a Webflow agency can set up a smooth user experience with fast-loading landing pages, seamless sign-up flows, and an integrated CRM for lead nurturing and follow-ups. If you're a tech startup, they can craft a sleek, lead-generating landing page with custom animations and a strong SEO structure to boost organic traffic.

But how do you choose the right Webflow agency? Let’s break it down.

2. Understanding Your Requirements

Before you start looking for an agency, consider the following: What do I need from my Webflow site?

A Webflow agency can do many things, but their expertise might vary depending on your project needs. Defining your requirements will help you find the right fit and avoid wasting time with agencies that don’t specialise in what you need.

Define Your Project Scope

Are you:

• Launching a brand-new site? (E.g., a startup or new business that needs an online presence.)
• Redesigning an old website? (E.g., updating branding, fixing slow pages, or improving SEO.)
• Setting up Webflow eCommerce? (E.g., an online store that needs a user-friendly experience.)
• Looking for Webflow SEO services? (E.g., ranking higher on Google and improving site speed.)
• Needing integrations with third-party tools? (E.g., connecting Webflow with HubSpot, Zapier, or payment gateways.)

For example, an artist or photographer might need a visually rich portfolio website, while a consulting business may require a sleek, professional site with a strong lead generation strategy. If you don’t clearly define what you need, you might hire an agency that excels at design but lacks technical expertise—or vice versa.

Set Clear Goals

A Webflow agency should help you achieve specific results, not just build a good-looking website. Ask yourself:

• Do I need a website that loads fast and reduces bounce rates?
• Should my site generate leads or encourage sign-ups?
• Do I want a better user experience to improve engagement?
• Do I need SEO optimisation to increase traffic?

For instance, if you’re a SaaS company, your primary goal might be to convert visitors into trial users, meaning you need an agency skilled in designing high-converting landing pages. On the other hand, if you run a real estate agency, your site needs interactive property listings and a well-integrated CMS for updates.

Consider Your Budget

Webflow agencies vary in price depending on their expertise, location, and project complexity. A simple one-page site will cost significantly less than a fully customised Webflow eCommerce store with animations and third-party integrations. How much does a Webflow website cost?

While it’s tempting to go for the cheapest option, remember that a low-cost agency may lack experience, leading to poor design, slow performance, and extra costs in the future. Instead, focus on value for money and look for agencies that can provide a clear breakdown of costs, including:

• Initial development (website build, custom design, integrations).
• SEO & performance optimisation (if included).
• Ongoing maintenance & support (if needed).
• Revisions and additional services (how many rounds of edits are included?).

A good agency will be upfront about pricing and help you prioritise features within your budget.

3. Agency’s Webflow Expertise and Credentials

Not all Webflow agencies are created equal. Some are experts in Webflow animations and interactions, while others specialise in SEO, eCommerce, or Webflow CMS development. Here’s how you can assess their expertise before hiring.

1. Check for Webflow Expert Partner Certification

Webflow has an Expert Partner Program that recognises top agencies and freelancers who have proven expertise in using the platform. While not every great agency will have this certification, hiring a Webflow Expert Partner ensures they are up to date with Webflow’s latest features, best practices, and advanced customisation capabilities.

To check if an agency is a Webflow partner, visit the Webflow Experts Directory and search for their name. If they’re listed, it’s a strong indicator of credibility.

2. Review Their Portfolio

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A Webflow agency’s past projects will tell you a lot about its strengths. Look at their portfolio and assess:

• Design quality – Are their websites modern, sleek, and visually engaging?
• Functionality – Have they built sites with eCommerce, membership portals, or animations?
• Industry experience – Have they worked with businesses in your sector?

For example, if you run a fitness brand, look for agencies that have built health-related websites with great UX, mobile responsiveness, and conversion-focused design. If you’re an online magazine, check whether they have experience creating content-heavy websites with an optimised CMS and clean navigation.

If an agency claims they build “high-performance” sites, ask them for proof—such as before-and-after speed tests, SEO improvements, or conversion rate increases.

3. Look for Case Studies and Results

Beyond just design, a great Webflow agency delivers measurable business results. Ask for case studies or client success stories that showcase:

• How they improved a company’s conversion rate.
• How they optimised site performance and speed.
• How they boosted a site’s SEO rankings.

For example, an agency might share a case study about how they helped a fashion eCommerce store reduce cart abandonment rates by 30% by improving the checkout UX. Another case study could highlight how they redesigned a SaaS website, cutting bounce rates from 70% to 40% by improving navigation and page speed.

Read how we helped Clerk.io 3x their growth in 12 months. 

4. Assess Their Webflow Technical Skills

Not every Webflow agency is equally skilled in advanced functionalities. If your project requires more than just a simple marketing site, ensure they have experience with:

• Webflow CMS – If you need a dynamic site with blogs, listings, or case studies.
• Custom Animations & Interactions – If you want engaging scroll effects or micro-interactions.
• Third-Party Integrations – If you need a CRM (HubSpot, Salesforce), email automation (Mailchimp, ActiveCampaign), or Zapier-based automation.
• Webflow eCommerce – If you plan to sell products and need a well-optimized shopping experience.

For example, if you need a members-only website, can they integrate Webflow Memberships, Memberstack, or Outseta? If you’re a B2B business, do they know how to structure a lead generation funnel using Webflow’s CMS?

A great agency should design your website beautifully and ensure it’s functional, optimised, and built for long-term success.

4. SEO and Performance Optimisation Skills

Having a stunning Webflow website is great, but it won't bring you much value if it’s slow, not optimised for search engines, or hard to navigate. A good Webflow agency knows how to build a fast, SEO-friendly site that performs well on Google and provides a smooth user experience.

1. Do They Offer Webflow SEO Services?

Many agencies focus on design but overlook SEO (Search Engine Optimization), which is crucial for making your website visible on Google. Ask the agency if they provide:

• On-page SEO – Optimizing headings, meta descriptions, and alt tags for images.
• Technical SEO – Ensuring clean URL structures, proper indexing, and schema markup.
• Keyword Strategy – Identifying and incorporating relevant keywords for better rankings.
• Internal Linking – Structuring content properly to guide users and search engines.

For example, if you run a travel blog, your Webflow agency should help you rank for keywords like “Best places to visit in 2024” by optimising your content and site structure. If you’re an eCommerce brand, they should ensure your product pages are optimised for search engines to attract more buyers.

2. Core Web Vitals & Site Speed Optimisation

Google considers site speed and user experience when ranking websites. A slow-loading website leads to high bounce rates (users leaving without taking action). Your Webflow agency should know how to:

• Optimise images to reduce load times.
• Minimise unnecessary animations that slow down the site.
• Use Webflow’s built-in performance tools to keep the site running smoothly.

For instance, if your website takes over 3 seconds to load, you might lose 50% of potential visitors. A well-optimized Webflow site loads in under 2 seconds, improving engagement and conversions.

3. Best Practices for Structured Data & Schema Markup

Structured data (schema markup) helps Google understand your website better. A good Webflow agency will implement schema markup to improve your site's appearance in search results, such as showing star ratings, FAQs, and product prices directly in Google search results.

For example, if you have an online store, adding Product Schema can display star ratings and price ranges in search results, increasing click-through rates (CTR).

A Webflow agency that understands SEO will build a good-looking site and ensure it ranks well and performs efficiently.

5. Custom Code and Integrations

Webflow is powerful, but sometimes, businesses need custom features that Webflow doesn’t natively support. A top-tier Webflow agency should have expertise in custom coding and third-party integrations to extend your website’s functionality.

1. Can They Extend Webflow’s Capabilities with Custom Code?

Webflow allows custom JavaScript, CSS, and HTML, which means a skilled agency can enhance your website beyond Webflow’s built-in features. If you need:

• Advanced animations (e.g., scroll-based interactions, hover effects).
• Custom calculators (e.g., price calculators for an eCommerce site).
• Dynamic filters (e.g., filtering products or blog posts without page reloads).

For example, if you’re a real estate company, you might need an interactive property search filter—something Webflow’s native tools can’t fully support. A Webflow agency with custom coding expertise can build this feature seamlessly.

2. Do They Have Experience with Third-Party Integrations?

Your Webflow site might need to connect with external tools to automate workflows and enhance functionality. A good agency should know how to integrate:

• CRM tools (e.g., HubSpot, Salesforce) for lead management.
• Email marketing platforms (e.g., Mailchimp, ActiveCampaign).
• Payment gateways (e.g., Stripe, PayPal for eCommerce).
• Zapier, Make & API connections to automate processes.

For instance, a B2B SaaS company may need Webflow to connect with HubSpot CRM, automatically adding new leads from the website into their sales funnel. If an agency doesn’t understand API integrations, you might face issues with automation down the line.

3. Handling Complex Functionalities Beyond Webflow’s Native Features

Some businesses need complex user experiences, such as:

• Membership-based websites (e.g., exclusive content for subscribed users).
• Multi-language support (e.g., a global website with English, French, and Spanish versions).
• Custom checkout flows (e.g., an eCommerce business that needs a more flexible cart system).

For example, if you run an online learning platform, you might need a membership portal where users can log in, track progress, and access exclusive courses. A skilled Webflow agency can integrate Memberstack or Outseta to create a seamless experience.

In short, an agency with strong technical skills can customise your Webflow site to fit your business needs rather than relying solely on standard Webflow features.

6. Process and Workflow Transparency

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A Webflow agency’s process and communication style can make or break your project. You want an agency with a structured workflow, clear timelines, and open communication.

1. Do They Have a Clear Development Process?

A good Webflow agency follows a step-by-step process to keep things organised. Look for agencies that outline:

1. Discovery & Strategy – Understanding your business goals and audience.
2. Wireframing & Prototyping – Creating a rough layout before development.
3. Design & Development – Building the actual website with Webflow.
4. Testing & Performance Optimization – Checking for speed, mobile responsiveness, and SEO.
5. Launch & Post-Launch Support – Deploying the site and handling bugs.

For example, if you’re an eCommerce brand, the agency should provide a roadmap for designing product pages, integrating payment gateways, and optimising checkout.

2. Do They Use Collaboration Tools?

A professional Webflow agency should use tools like:

• Figma – For design collaboration.
• Notion or Monday – For project management.
• Slack or Loom – For quick updates and video explanations.

For example, if your company has multiple stakeholders, a transparent agency will provide weekly updates via Slack or video calls, keeping you in the loop.

3. Do They Provide a Clear Timeline?

Depending on complexity, webflow projects can take anywhere from 2 weeks to 3 months. A reliable agency will give you a detailed timeline covering:

• Key milestones (e.g., design approval, prototype, final development).
• Expected feedback rounds.
• Launch dates and potential delays.

If an agency is vague about timelines or constantly misses deadlines, that’s a red flag.

4. Are They Transparent About Revisions & Edits?

Many agencies include a set number of revisions in their contract. Ask them:

• How many rounds of revisions are included?
• What happens if additional changes are needed?
• Do they charge extra for post-launch edits?

For example, if you’re launching a fashion brand website, you might request design tweaks based on user feedback. Make sure your agency is flexible and provides ongoing support if needed.

7. Post-Launch Support & Maintenance

Launching your Webflow website is just the beginning. You need ongoing support to keep it running smoothly, updated, and secure. A good Webflow agency doesn’t just build and disappear—they offer post-launch maintenance and support to ensure your website stays in top shape.

1. Do They Offer Ongoing Webflow Maintenance?

Websites aren’t static—they need regular updates to stay optimised. Ask the agency if they provide the following:

• Bug fixes and troubleshooting – In case something breaks after launch.
• CMS updates – Updates might be needed if your site has a blog or dynamic content.
• Performance monitoring – Ensuring speed, SEO, and security remain top-notch.
• New feature additions – If your business grows, will they help you scale?

For example, if you run an eCommerce store, you may need seasonal updates, such as new promotions, product additions, or checkout improvements. A good agency will offer flexible maintenance plans, so you won’t have to worry about these technical details.

View Webflow Maintenance Service by Paddle Creative

2. Handling Webflow Updates & Security Fixes

Webflow frequently releases updates that improve performance and add new features. Your agency should:

• Ensure your site remains compatible with Webflow’s latest updates.
• Monitor for any security vulnerabilities.
• Update third-party integrations (e.g., CRM, email marketing tools).

For instance, if you use Webflow eCommerce, an agency should ensure that your checkout and payment integrations remain functional after any Webflow update.

3. Do They Offer Training or Handover Documentation?

A great Webflow agency will empower you to manage your website by providing:

• A training session on how to use Webflow’s CMS (for blogs, product pages, etc.).
• Video walkthroughs so your team can update the site independently.
• A detailed user manual for basic edits and troubleshooting.

For example, if you run a marketing website, your team should be able to update content, add new pages, and publish blog posts without needing a developer.

A reliable Webflow agency ensures that your website remains functional, scalable, and easy to manage even after launch.

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8. Client Reviews and Testimonials

One of the best ways to assess a Webflow agency is to check what past clients say about it. Agencies can talk about their expertise, but real reviews and testimonials reveal the truth about their work quality, reliability, and customer service.

1. Where to Find Client Reviews?

Start by checking:

• Clutch, Trustpilot, and Webflow Experts Directory for verified agency reviews.
• Google Reviews to see client experiences.
• LinkedIn recommendations from past clients.

If an agency has mostly positive reviews, it’s a good sign they deliver quality work. But if you see consistent complaints about missed deadlines, poor communication, or hidden fees, take it as a red flag.

2. What to Look for in Reviews?

Not all reviews are created equal. Look for testimonials that mention:
✅ Clear communication and responsiveness.
✅ Timely delivery of the project.
✅ Technical expertise and problem-solving.
✅ Ongoing support and long-term partnership.

For example, if a client mentions “The agency built a great website, but after launch, they disappeared and didn’t offer any support”, that’s a warning sign. You want an agency that builds a relationship, not just a website.

3. Ask for Case Studies and Direct Client References

A serious Webflow agency should be able to provide:

• Detailed case studies showing the results they’ve achieved.
• Before-and-after examples of website redesigns.
• Client contact references (if permitted).

For instance, if an agency claims they helped an eCommerce brand increase sales, they should provide before-and-after metrics like improved checkout conversions, faster page speeds, and SEO growth.

Good agencies proudly showcase their success stories, so don’t hesitate to ask for proof.

9. Pricing and Contract Structure

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Before signing any contract, it is essential to understand how Webflow agencies charge. Pricing structures vary based on the agency’s experience, project complexity, and the services included.

1. Fixed Pricing vs. Hourly Rates

Most Webflow agencies use one of these pricing models:

• Fixed Pricing – A set price for the entire project, typically used for full website builds or redesigns.
• Hourly Rate – Agencies charge hourly, which is ideal for small updates, consultations, or maintenance work.
• Retainer Model – A monthly fee for ongoing maintenance, SEO, or new feature development.

For example, a fixed-price package is best for a basic business website. However, a retainer model makes sense if you require regular updates and new features.

2. Hidden Costs to Watch Out For

Before finalising a contract, clarify:

• How many revisions are included?
• Are third-party tools (e.g., integrations, plugins) included or extra?
• What happens if the project takes longer than expected?

For instance, some agencies charge extra for:
🚨 Additional design revisions beyond the agreed number.
🚨 New feature requests after project approval.
🚨 Post-launch training or CMS tutorials.

Make sure everything is clearly outlined in the contract to avoid unexpected costs.

3. Intellectual Property and Ownership Rights

Once your website is built, ensure that you own the final product. Some agencies keep control over:

• Website design files (Figma, Webflow project files).
• Custom code and integrations.
• Webflow account access.

For example, if you switch agencies or bring website management in-house, you should have full admin access to make edits or transfer ownership.

10. Communication & Collaboration

Building a website is a collaborative process. Even if you hire the best Webflow agency, things can go wrong if communication is poor. You need an agency that keeps you in the loop, listens to your feedback, and is easy to reach.

1. How Responsive Is the Agency?

Nothing is more frustrating than waiting days for a simple reply. A good Webflow agency:
✅ Respond to emails or messages within 24-48 hours.
✅ Schedules regular check-ins to update you on progress.
✅ Provides a clear point of contact (so you don’t deal with multiple people).

For example, if you launch a product website before a major marketing campaign, your agency should be available for quick edits and last-minute changes without delay.

2. Do They Use Project Management Tools?

To stay organised, professional agencies use tools like:

• Notion or Monday – To track project status.
• Slack or Loom – For quick discussions and video updates.
• Figma or Adobe XD – For design collaboration.

For instance, if your company has multiple stakeholders (e.g., designers, marketers, and developers), the agency should provide a shared workspace where everyone can track progress and provide feedback efficiently.

3. Are They Transparent About Challenges?

No project is 100% smooth—issues may arise. A good Webflow agency:

• Flags potential challenges early (e.g., technical limitations, timeline delays).
• Provides alternative solutions instead of making excuses.
• Keep communication honest—no overpromising and underdelivering.

For example, if a custom animation is slowing down site speed, the agency should suggest a lighter alternative rather than waiting until launch day to mention the issue.

Communication is just as important as technical skills—a transparent, responsive agency makes the process stress-free.

11. Red Flags to Watch Out For

Not all Webflow agencies deliver what they promise. Here are some warning signs to watch out for:

1. Overpromising & Underdelivering

🚩 “We can build your site in 3 days!” – A quality Webflow website takes time. Agencies that rush may use pre-made templates instead of custom designs.
🚩 “We guarantee #1 on Google!” – SEO doesn’t work overnight. Beware of agencies making unrealistic claims.
🚩 “We’ll handle everything; no need for your input.” – A professional agency will always ask for your business goals, brand identity, and feedback.

2. Lack of Transparency in Pricing

🚩 Vague pricing structures – If they don’t provide a clear breakdown of costs, expect hidden fees.
🚩 No mention of revision limits – Some agencies charge extra for every small edit.
🚩 No contract or written agreement – Without a contract, you have no protection if they don’t deliver.

For example, a business once hired an agency for a simple Webflow site, only to find out later that basic SEO and speed optimisation were extra charges. Always clarify what’s included upfront.

3. Poor Customer Reviews or Lack of Portfolio

🚩 No real client testimonials.
🚩 No case studies or before-and-after comparisons.
🚩 Bad reviews mentioning missed deadlines or poor communication.

For instance, if multiple reviews mention the agency disappeared after launch, you might face the same issue. Always check third-party reviews on Clutch, Trustpilot, or Webflow’s Expert Directory before hiring.

12. Conclusion

Hiring the right Webflow agency can mean the difference between a high-performing, scalable website and a frustrating experience. Before making a decision:

✔️ Clearly define your project goals, budget, and expectations.
✔️ Check if the agency has Webflow Expert certification and a strong portfolio.
✔️ Ensure they offer SEO, performance optimization, and custom integrations.
✔️ Look for clear communication, project management tools, and structured workflows.
✔️ Be cautious of agencies with vague pricing, unrealistic promises, or bad reviews.

At the end of the day, a good Webflow agency is a long-term partner—one that helps your business grow, adapt, and succeed online. Take your time, do your research, and choose wisely. 

View our Portfolio here.

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