POP

This is an internal POP (Paddle Operating Procedure). Please do not share.

Selling Webflow Maintenance to Clients

Last UpdateD
Thursday, November 21, 2024
Contributors
Matt
Matt

What is this POP?

This POP will help you get clients onto our retained Webflow Maintenance service.

Why is it important?

The core of our income is via our Webflow Maintenance services. The key way we will grow the business is via more retained clients.

We service our clients via our Paddle Portal and we have a very low churn rate and happy clients.

At the end of a project, or any time it makes sense, we need to try and onboard clients onto our Paddle Portal with some sort of commitment. Typically, our average client has 10hrs per month, but every business is unique.

The process is generally:

  1. Project nearing completion
  2. We book in a project completion call with the client
  3. On the call, we talk about what happens after they go live and what plans they have for ongoing updates
  4. We then walk them through the Maintenance pitch deck on the call
  5. If possible, get a commitment on the call to some sort of retained service, depending on how ambitious and big their company is.

Here is the Pitch Deck you can talk through with clients.

Here is a Loom of Matt talking through the Pitch Deck.